CO-FOUNDER AND PARTNER
July 17, 2015 - Newton, MA
Morgan Partners, an independent middle-market investment bank serving the financial technology sector, today announced its role as exclusive financial advisor to Intygral (formerly known as Astonish Results), a portfolio company of Serent Capital, in its sale to Zywave, Inc.
Zywave, backed by Aurora Capital Group, will incorporate Intygral's sophisticated digital marketing system into its leading agency management solutions in use at more than 3,000 insurance agencies around the world. The seamless combination of Intygral's digital marketing platform and services with Zywave's Broker Briefcase content marketing solution will allow Zywave's clients to stay more engaged and relevant with their customers and prospects.
"I've worked with a lot of bankers in my career, and having experienced insurance technology professionals like the team at Morgan Partners made all the difference in producing a successful outcome," commented Kevin Frick, Co-Founder and Partner at Serent Capital. Intygral CEO John McGuinness added, "The Morgan Partners team guided us every step of the way, and they are very, very good at what they do. We made a great decision in hiring them, and I couldn't be happier with the results."
The transaction closed on July 15, 2015. Further information can be found here.
Intygral specializes in digital marketing systems for the insurance industry.
Since 2006, Intygral has focused on helping agencies service customers more attentively, automate administrative tasks and understand the ROI of marketing efforts. Originally known as Astonish, the company rebranded to Intygral in 2015. Today, hundreds of agencies use the Intygral digital marketing system to sell and service millions of policyholders across the country.
Zywave is a leading provider of SaaS technology solutions for the insurance industry. The company's products include Web-enabled marketing communications, business intelligence and analytics, client resource portals, and agency management tools. More than 3,000 brokerages worldwide-including 90 of the top 100 U.S. insurance firms-use Zywave's proven solutions to differentiate themselves from the competition, enhance client services, improve efficiencies and achieve organic growth.